About Salesforce

1 About SalesForce  (In One Page)

Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, analytics, and application development.

The company was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company.

Talking about Salesforce means talking about the number one CRM platform in the world. The concept of CRM (Customer Relationship Management) consists of bringing together the ability to know who your customers are, how they came to you, how to communicate with them, and how to make them loyal to you in a single tool.

Salesforce Architecture:: Different layers of the Salesforce architecture.

Multi-tenant: Salesforce stores data in a single database schema. There can be a single instance of a software server with multiple tenants. Speaking about a multi-tenant architecture, there is a single shared application service to several clients. This makes it cost-effective. On the contrary, in a single-tenant, the development and maintenance cost must be entirely owned by one client. Hence the multi-tenant architecture is a boon.

Metadata: Salesforce uses a metadata-driven development model. This allows developers to only focus on building the application. This metadata-driven platform makes customization and scaling up easy.

API: Salesforce provides a powerful source of APIs. This helps in developing and customizing the Salesforce1 Mobile App. Every feature of the Salesforce design has been planned and implemented precisely.

Salesforce Services::

SAAS (Software As A Service): Here, you can directly obtain the built-in software and make use of it. 

PAAS (Platform As A Service): PAAS offers you the framework and platform to build your websites and apps.

IAAS (Infrastructure As A Service): IAAS plays a vital role in Salesforce development, although not very widely used. 

Salesforce Cloud Services ::

Sales Cloud: It is one of the most essential and popular products of Salesforce. It is a CRM platform that allows you to manage your company's sales, marketing, and customer support aspects. Sales Cloud gives you the status of the lead that will be helpful for sales executives. 

Marketing Cloud: Marketing is crucial when it comes to running a business. Marketing cloud lets you run campaigns, manage emails, messages, social media, content management, data analytics, etc., with the help of a tracking system. 

Analytics Cloud: This enables users to create a highly visually appealing dashboard of the available data. By doing so, you can get an in-depth understanding and analyze the trends, business, and more. 

IoT Cloud: Salesforce IoT cloud is used when your company needs to handle the Internet of Things (IoT) data. This platform can take vast volumes of data generated by various IoT devices; following this, you get real-time responses.

Salesforce App Cloud: You can use this service to develop custom apps that will run on the Salesforce platform. 

Salesforce Service Cloud: Salesforce also helps you serve your customers. This is a service platform for your organization’s support team. It provides features like case tracking and social networking plug-in.

Why Salesforce Applications Popular?

Customer Service: Salesforce provides excellent customer service from anywhere in the world. It helps in resolving customer issues faster and improves support agent response time. Salesforce allows you to unify email, social, phone, and chat support and helps manage every channel from one view.

Customize Data: Salesforce allows you to handle and customize different types of data. It helps you track real-time analytics and enhance the customer experience. 

Flexible Data Reporting and Analysis: Salesforce allows flexible data reporting and analysis. Here, sales representatives can create their reports to check the accounts they haven’t worked on for a while.

Understand Customer Data: The Salesforce tool makes you understand customer data, identify their interests and perception. You can locate and re-engage inactive customers and increase sales by tracking customer interaction.